The delicate gray-green foliage and scarlet flowers of Hollywood Flame California fuchsia (Epilobium canum ‘Hollywood Flame’) make this an attractive garden plant. Like the straight California fuchsia from which it was cultivated, as well as the many other cultivars of this species, its profuse blooms in late summer create a hummingbird magnet.
It now grows wild in the Hollywood Hills after which it is said to be named.