California Cudweed (Pseudognaphalium californicum) is a species of flowering plant in the Asteraceae (Sunflower) family. It is native to the west coast of North America from Washington to Baja California, where it is a member of the flora of many habitats, including chaparral. In California it is most often found near the coast from Sonoma County southward and in the Sierra foothills.
This is an annual or biennial herb with branching stems. Its green herbage is hairy, sticky and scented. The flower head is a wide cluster of flowers, each enveloped in ringed rows of bright white. The flowers are very long lasting when dried and are used in flower arrangements.
Classification is disputed between the genera Pseudognaphalium and Gnaphalium, but it is presently classified as Pseudognaphlium. Also, some sources refer to this plant as Pearly Everlasting, but that’s actually the common name of a different species (Anaphlis margaritacea). California Cudweed would work best in an informal garden or wildscape. It re-seeds prolifically, so be prepared to pull seedlings from areas where it is not wanted.